Amazon is Lending to Small Businesses

Amazon is becoming more than just an e-commerce platform. It already has a hand in just about any business you can think of – automobiles, fitness, apparel, electronics… But, if Amazon’s marketplace isn’t enough evidence, check out its recent purchase of Whole Foods for $13.7 billion.

That isn’t even all Amazon is up to.

Recently, Amazon has delved into small business lending. Their platform, Amazon Marketplace, was already a space to let small and medium sized companies sell their products throughout the globe. Now, they’re lending to those businesses.

What is Amazon Lending?

This year Amazon has issued more than $1 billion in small business loans. These loans range from $1,000 to $750,000. Amazon said many sellers have used this money to expand their inventory and discount items on Amazon Marketplace. More than 20,000 small businesses have received loans from Amazon.

How can you get an Amazon Loan?

Unfortunately, Amazon’s program is invitation only. But, they have issued loans to thousands of companies in the United States, U.K. and Japan. This innovative program may benefit many small businesses and, of course, Amazon, but it may also hinder banks and large retailers that are already struggling to keep up with Amazon Marketplace.

The millennial generation is completely different than past generations. They want quick results and quick transactions. Amazon provides this ease with their online loan program.

Many banks have yet to set up online loan applications. If they fail to update the way they do business, they can run into similar trouble that large retailers are experiencing because of e-commerce sites like Amazon.

Source: https://inmarkmg.com/uncategorized/amazon-is-lending-to-small-businesses/

Recruiting on Snapchat, are you missing out?

Businesses are recruiting talent through all social media platforms, even Snapchat. Why? A lot of businesses are looking for millennial employees, and Snapchat has one of the biggest millennial audiences. In fact, about 86 percent of working people in their first decade of employment use social media to search for job openings and potential employers.

McDonald’s is capitalizing on this movement.

The fast food industry that is known for their 35,000 store locations has started recruiting talent through Snapchat to fill 250,000 open positions. This large-scale recruitment strategy may be more beneficial than it sounds.

  • How:
    • Snapchat sends invitations to potential McDonald’s employees. Most of McDonald’s applicants are between 16 and 24, and half of Snapchat users fall in that range.
    • Users can send in a “Snaplication” which includes a ten second Snapchat video with a McDonald’s filter. Then, McDonald’s sends a link to the application page, on Snapchat, where users can formally apply to the job.
  • Why it works:
    • One of the biggest struggles for recruiting talent is actually reaching your potential employee pool. If you are trying to recruit millennial talent, go where they are: on social media. That’s where their attention is and where you’ll get it. Obviously, you’ll still want them to submit applications and sit down for an interview with you, but they can’t do that if they don’t know about the job opportunity in the first place.

 

Other companies are doing it too.

Space150, a digital shop, ran an intern application through Snapchat for two weeks. The company used geofilters to reach college students on 29 different campuses. The filters asked interested students to follow Space150’s account and apply to 10 internships in the agency’s multiple offices. The application required that interested users create a Snapchat story for one of the agency’s brands as if it were the year 2020.

  • For small businesses:
    • So, you’ve read this far because you’re running a small business that needs help recruiting talent. You can reach your talent on social media, as we discussed, but as a small business with a smaller budget than McDonald’s, how do you launch a project like this?
  • The benefits:
    • Geofilters allow you to ultra-localize your search through specific geo-locations, and they’re relatively inexpensive. You can either use the location for specific geographic areas or even specific companies. One company, agency 180LA, used geofilters to find talent that was already employed. They created creative geofilters to target employees at companies like Buzzfeed, Google and Facebook. 

How to do it. 

  1. Download the app
  2. Reach out to inMark Media for branding and marketing tips
  3. Launch your recruiting campaign!

Source: https://inmarkmg.com/social-media/recruiting-on-snapchat-are-you-missing-out/

Why having a website is important for your small business

No website means lost business. Over 2 billion people across the world use the internet, and 70 percent of them use it everyday. Still, some small businesses are failing to raise their sales with one simple fix: a website.

Credibility:

More people are using the internet than ever before. An average of over 3 billion searches are processed on google everyday.  Of those searches, over 50 percent are shoppers. That means your market is searching for products and services online, and if you’re business doesn’t have a website, they won’t know about your business. A professionally designed website is as important as having one in the first place. It helps brand your company and create an improved reputation.

Affordability:

Companies will waste thousands of dollars marketing their business in out-of-date brochures and newspaper advertisements instead of investing their time in a professional website. Not a website guru? No problem. There are extremely affordable companies that will create one for you.

One of your first impressions:

Even if your first connection with a client is in person, that person will most likely look up your website as soon as you leave—whether you know it or not. If you don’t have a website, you have a high chance of losing that customer.

Accessibility:

Websites are open 24 hours a day. There’s no closing the store or locking doors. When you have a website, your costumers have access to your business from any location at any time. You’re giving your current and potential customers the ability to review your products, services and business at their own convenience.

You can boast:

When you’re relying on word of mouth to sell your company, you’re trusting that those words are positive. That isn’t always the truth. When you have a website, you’re your own advocate. That means boasting is a given, and it’s even recommended. Show yourself off and take pride in your work.

Keep customers up to date:

Websites are the perfect platform to keep your customers in the loop. You can use it as a blog, or to update your future and current customers about new products, offers, events or other content.

On average, 139,344 new websites go live each day. Don’t miss out on one of the easiest ways to market and brand your company.

Source: https://inmarkmg.com/web-development/why-having-a-website-is-important-for-your-small-business/

Amazon is Lending to Small Businesses

Amazon is becoming more than just an e-commerce platform. It already has a hand in just about any business you can think of – automobiles, fitness, apparel, electronics… But, if Amazon’s marketplace isn’t enough evidence, check out its recent purchase of Whole Foods for $13.7 billion.

That isn’t even all Amazon is up to.

Recently, Amazon has delved into small business lending. Their platform, Amazon Marketplace, was already a space to let small and medium sized companies sell their products throughout the globe. Now, they’re lending to those businesses.

What is Amazon Lending?

This year Amazon has issued more than $1 billion in small business loans. These loans range from $1,000 to $750,000. Amazon said many sellers have used this money to expand their inventory and discount items on Amazon Marketplace. More than 20,000 small businesses have received loans from Amazon.

How can you get an Amazon Loan?

Unfortunately, Amazon’s program is invitation only. But, they have issued loans to thousands of companies in the United States, U.K. and Japan. This innovative program may benefit many small businesses and, of course, Amazon, but it may also hinder banks and large retailers that are already struggling to keep up with Amazon Marketplace.

The millennial generation is completely different than past generations. They want quick results and quick transactions. Amazon provides this ease with their online loan program.

Many banks have yet to set up online loan applications. If they fail to update the way they do business, they can run into similar trouble that large retailers are experiencing because of e-commerce sites like Amazon.

Source: http://inmarkmg.com/uncategorized/amazon-is-lending-to-small-businesses/

Recruiting on Snapchat, are you missing out?

Businesses are recruiting talent through all social media platforms, even Snapchat. Why? A lot of businesses are looking for millennial employees, and Snapchat has one of the biggest millennial audiences. In fact, about 86 percent of working people in their first decade of employment use social media to search for job openings and potential employers.

McDonald’s is capitalizing on this movement.

The fast food industry that is known for their 35,000 store locations has started recruiting talent through Snapchat to fill 250,000 open positions. This large-scale recruitment strategy may be more beneficial than it sounds.

  • How:
    • Snapchat sends invitations to potential McDonald’s employees. Most of McDonald’s applicants are between 16 and 24, and half of Snapchat users fall in that range.
    • Users can send in a “Snaplication” which includes a ten second Snapchat video with a McDonald’s filter. Then, McDonald’s sends a link to the application page, on Snapchat, where users can formally apply to the job.
  • Why it works:
    • One of the biggest struggles for recruiting talent is actually reaching your potential employee pool. If you are trying to recruit millennial talent, go where they are: on social media. That’s where their attention is and where you’ll get it. Obviously, you’ll still want them to submit applications and sit down for an interview with you, but they can’t do that if they don’t know about the job opportunity in the first place.

 

Other companies are doing it too.

Space150, a digital shop, ran an intern application through Snapchat for two weeks. The company used geofilters to reach college students on 29 different campuses. The filters asked interested students to follow Space150’s account and apply to 10 internships in the agency’s multiple offices. The application required that interested users create a Snapchat story for one of the agency’s brands as if it were the year 2020.

  • For small businesses:
    • So, you’ve read this far because you’re running a small business that needs help recruiting talent. You can reach your talent on social media, as we discussed, but as a small business with a smaller budget than McDonald’s, how do you launch a project like this?
  • The benefits:
    • Geofilters allow you to ultra-localize your search through specific geo-locations, and they’re relatively inexpensive. You can either use the location for specific geographic areas or even specific companies. One company, agency 180LA, used geofilters to find talent that was already employed. They created creative geofilters to target employees at companies like Buzzfeed, Google and Facebook. 

How to do it. 

  1. Download the app
  2. Reach out to inMark Media for branding and marketing tips
  3. Launch your recruiting campaign!

Source: http://inmarkmg.com/social-media/recruiting-on-snapchat-are-you-missing-out/

Why having a website is important for your small business

No website means lost business. Over 2 billion people across the world use the internet, and 70 percent of them use it everyday. Still, some small businesses are failing to raise their sales with one simple fix: a website.

Credibility:

More people are using the internet than ever before. An average of over 3 billion searches are processed on google everyday.  Of those searches, over 50 percent are shoppers. That means your market is searching for products and services online, and if you’re business doesn’t have a website, they won’t know about your business. A professionally designed website is as important as having one in the first place. It helps brand your company and create an improved reputation.

Affordability:

Companies will waste thousands of dollars marketing their business in out-of-date brochures and newspaper advertisements instead of investing their time in a professional website. Not a website guru? No problem. There are extremely affordable companies that will create one for you.

One of your first impressions:

Even if your first connection with a client is in person, that person will most likely look up your website as soon as you leave—whether you know it or not. If you don’t have a website, you have a high chance of losing that customer.

Accessibility:

Websites are open 24 hours a day. There’s no closing the store or locking doors. When you have a website, your costumers have access to your business from any location at any time. You’re giving your current and potential customers the ability to review your products, services and business at their own convenience.

You can boast:

When you’re relying on word of mouth to sell your company, you’re trusting that those words are positive. That isn’t always the truth. When you have a website, you’re your own advocate. That means boasting is a given, and it’s even recommended. Show yourself off and take pride in your work.

Keep customers up to date:

Websites are the perfect platform to keep your customers in the loop. You can use it as a blog, or to update your future and current customers about new products, offers, events or other content.

On average, 139,344 new websites go live each day. Don’t miss out on one of the easiest ways to market and brand your company.

Source: http://inmarkmg.com/web-development/why-having-a-website-is-important-for-your-small-business/

InMark Media visits Food Bank for Westchester

Social responsibility is important for inMark Media Group.  Let’s face it, many of us seek a higher purpose in life and giving our time to help others is a way we can all make a difference.  When our CEO, Franco Cabral and COO, Marco Vitolo suggested an office volunteer event I jumped at the chance to coordinate.  After some searching we decided on the Food Bank for Westchester in Elmsford, NY.

As I was preparing this post I was surprised to learn that 1 in 6 people in America faces hunger according to dosomething.org.  World of Hunger reports in 2015 an estimated 12.7 percent of US households suffer from food insecurity.  The USDA defines “food security” as the lack of access, at times, to provide enough food for all household members.  According to nokidhungry.org 48.8 million American (including children) live in households that lack the means to get enough nutritious food on a regular basis!  According to Food Bank of Westchester in Westchester County, approximately 200,000 people are at risk of facing food insecurity with 33% of those children and 22% seniors!!! These stats were shocking to me!

Food Bank for Westchester is a member of the Feeding America network whose mission is to feed America’s hungry through their network of food banks.  For over 28 years, the Food Bank for Westchester has been leading the fight against hunger in Westchester County by supplying food to soup kitchens, pantries, group homes, daycares, shelters and other local programs.  They acquire, warehouse and distribute to member agencies throughout Westchester County.  Food Bank for Westchester has developed partnerships with local businesses through programs such as:

Children’s Program

  • BackPack Program which provides children with backpacks that include meals to take home on weekends & vacations.
  • Kids Cafe, which provides hot nutritious meals/snack for children at risk at locations throughout Westchester County.

Mobile Programs

  • Senior Grocery Program which distributes groceries to senior centers and senior programs.
  • Mobile Food Pantry which brings meals to underserved communities.

Fresh Produce Initiatives

  • Green Thumb, where they purchase fresh food from local New York State farmers.
  • Food Growing Program, working in partnership with local organizations (The Farm, The Farm Co-Ops) to grow fresh organic produce while training the community on how to grow food.

On Tuesday, May 16th team inMark arrived at the Food Bank for Westchester’s distribution center at 9am.  Warmly greeted by Volunteer Coordinator Jandery De La Cruz we were escorted to a room with 4 huge containers filled with donated shopping bags filled with non perishables, 2 large tables in the center of the room and about 4 smaller tables labeled by food type.  Our task was to sort donated shopping bags (checking for expiration dates & quality – open or used food was immediately discarded), classify food by type and repack by category.  We jumped right in picking stations and started to work.  Wherever team inMark goes there are always two things: work and fun and this was no different. We joked & laughed and kept with our motto of Having FUN While Getting it DONE!  After about 2 hours we successfully cleared out all of the containers and were led on a tour of the distribution center by Volunteer Services Manager Nancy Lyons.  Nancy explained the history of the Food Bank for Westchester, its need to continue feeding the hungry and the impact and importance of volunteering.  The distribution warehouses food collected from the many partners across the county.  We saw huge piles of food. A freezer with perishables and trucks ready to head off to making deliveries.  At the close of our visit we took a group shot and left with a sense of feeling good because we did good!

Thank you to Food Bank for Westchester for allowing us to participate in your Volunteer Program.  This experience was humbling for us.  The opportunity to demonstrate our commitment to our community and to those less fortunate was one we will not forget.  Thank you to inMark Media for allowing us to participate as a group and creating a culture of compassion at inMark Media.

If you or your organization are looking to start volunteering, we at inMark recommend your local Food Bank.  Visit Feed America for a location near you.

Source: http://inmarkmg.com/inmark-news/inmark-media-visits-food-bank-for-westchester/