7 Tips to Get Your Tweets Noticed

Twitter is a viable option when looking into social media. It is where your tweets can be the trending topic of thousands of people in an instant. Now, that can be because of a good or bad tweet, but all publicity is good publicity. Question is, how do you get noticed on twitter? Below are seven tips to get your tweets noticed!

  1. Personalize your retweets

Adding retweets to your twitter arsenal is one of the easiest ways to stay on your followers’ timelines. But, that doesn’t necessarily mean they’ll be looking at you. They may just be looking at the person you retweeted. Instead of retweeting, quote tweet relevant tweets and add a personal touch. This will increase engagement with your page.

  1. Trending topics

When something is trending, especially in your area, that means a lot of people care about the topic enough to be tweeting consistently about it. Those who aren’t tweeting may also click on the trending topics to see what the conversation is all about. So, if you see a trending topic that you can relate to the brand and goals of your company, tweet about it! You’ll most likely increase your page’s exposure.

  1. Visuals

Most people are using twitter on their mobile devices. That means a tweet filled with 140 characters may not be as visually attractive as a tweet with visuals or links. People want to interact. You just have to give them the tools to do so.

  1. Replies

Engagement with your audience is a two-way street. You can’t expect your followers to reach out to you if you aren’t giving them the time of day yourself. Even if they never mentioned your twitter handle, reply to relevant tweets with a clever, useful, even witty response that will leave them yearning for more.

  1. Questions

The easiest way to get responses is to ask questions. But, don’t make them nonsense questions that your target audience wouldn’t answer. Make them insightful and meaningful. Not “What’s your favorite color?” but “What is your biggest struggle for marketing your small business?” Real questions that give you real answers.

  1. Polls

But, let’s be honest. Not everyone is comfortable replying to questions publically, especially if they are too personal. But, a good way to maintain engagement with your twitter audience is posting polls. They’re extremely easy to make and are available for 24 hours to respond to. The only downside is you can’t see exactly who responded. But, on twitter, engagement is engagement. The more, the better.

  1. Advice

If you’re positioning yourself as a credible source, then you need to start sharing some credible, useful information. Retweeting is great, but if it isn’t coming from you, all you are doing is giving that source the accreditation you were longing for. Instead, use your own voice and share some insightful tweets.

If you need help getting started on any social media platform, contact us for a free consultation! Follow us on twitter.

Source: https://inmarkmg.com/social-media/7-tips-to-get-your-tweets-noticed/


Growing With Your Business

Small businesses will eventually grow into an expanding organization if that is in it’s plans. How do you deal with the emergence of growth within your business? One mustn’t stay stagnant. If you do, your growth won’t be sustainable. Let’s take a look at some ways you can instill a long lasting development of growth in your business.

Change is a sign of growth, embrace it:

Change is inevitable and is a large factor of life. Most people fear change and the unexpected, but the key is to embrace it! If you are not undergoing change, you are not growing.

When a company becomes comfortable, they operate in means of what they are used to, rather than implementing new strategies that ultimately lead to greater success. Innovation can cause a business to prosper and prevent it from becoming obsolete.

Whether it’s finally using social media to market your company, or introducing a new sales approach, do not fear the unknown! Take action towards growth because it is exactly what your company needs to survive.

Keep an open mind:

 As a leader, employer or even an employee, sooner or later you must recognize that you are not the only person with a source of ideas. Establish an environment where people will be heard and feel comfortable openly communicating their ideas.

It is important to realize “newcomers” may have fresh, new thoughts to contribute, as opposed to veterans who have been in the business for a longer period of time. An idea that sounded crazy 3 years ago, might be exactly what your company needs now. Your co-workers can help generate innovation and potentially bring what you need to the table. 

Take action! Don’t be hesitant:

Many of us get caught up on waiting for the perfect moment to implement a new idea. You are wasting your time by doing so. You cannot wait for the perfect moment because it will never come, you must create the perfect moment by taking action.

If you have a great idea the best thing you can do is just get started. You’re better off getting into the market, undergoing trial and error, learning, growing, and upgrading as you go, than to wait for the “perfect moment”. 

The more you learn, the more you earn:

As a marketer or any business person for that matter, you must have a learning mindset. The more you learn, the more you will be able to adapt to change and continue to grow as a person and a business. Being able to adapt to the environment around can determine whether your business will sink or float. Keep learning and keep earning!

Stay positive:

It is always important to pursue growth with a positive mindset. Remaining positive even when progress is not immediately noticeable, is important not only to you, but to those you work with as well. Positivity is contagious and can affect the moral of those you surround yourself with. If you want a healthy and efficient work environment, it is your job to stay positive.

Source: https://inmarkmg.com/culture/growing-with-your-business/

Websites Are Important To Your Business

There are many reasons why a business owner like yourself should invest in a website. As a business owner you may want to reach the people who don’t pass by your location. Or maybe you want to inform people of what your business is and does. But what if you want to sell through the internet? Having a functional website can be the answer to your many problems. Lets see how it can help your business grow.


More people are using the internet than ever before. An average of over 3 billion searches are processed on google everyday.  Of those searches, over 50 percent are shoppers. That means your market is searching for products and services online, and if you’re business doesn’t have a website, they won’t know about your business. A professionally designed website is as important as having one in the first place. It helps brand your company and create an improved reputation.


Companies will waste thousands of dollars marketing their business in out-of-date brochures and newspaper advertisements instead of investing their time in a professional website. Not a website guru? No problem. There are extremely affordable companies that will create one for you.

One of your first impressions:

Even if your first connection with a client is in person, that person will most likely look up your website as soon as you leave—whether you know it or not. If you don’t have a website, you have a high chance of losing that customer.


Websites are open 24 hours a day. There’s no closing the store or locking doors. When you have a website, your costumers have access to your business from any location at any time. You’re giving your current and potential customers the ability to review your products, services and business at their own convenience.

You can boast:

When you’re relying on word of mouth to sell your company, you’re trusting that those words are positive. That isn’t always the truth. When you have a website, you’re your own advocate. That means boasting is a given, and it’s even recommended. Show yourself off and take pride in your work.

Keep customers up to date:

Websites are the perfect platform to keep your customers in the loop. You can use it as a blog, or to update your future and current customers about new products, offers, events or other content.

On average, 139,344 new websites go live each day. Don’t miss out on one of the easiest ways to market and brand your company.

Source: https://inmarkmg.com/web-development/websites-are-important-to-your-business/

Supermarket Advertising Versus Digital Ads

As an owner of a small to medium sized business, there are many options for advertising. But, how many of those options actually generate a positive return on investment?

Not many, and compared to digital advertising, advertising in a supermarket is more hands on. Advertising on a TV or the web can get you customers but you will usually spend more than you gain if not done properly. People may not even look at your ad because they are constantly bombarded with others, and even your competitors.

The truth is that as long as people need food, supermarket advertising is always a good choice. Why is that? Let’s break it down for you:

The Need For Supermarkets

The fact of the matter is that grocery shopping is always going to be a necessity. It doesn’t matter if the household of each shopper mostly cooks their own food or if they order takeout, there are just some things at the supermarket that you need to get. Basic human needs such as food, water, sanitary products, and even electronics are sold here. This combined with timely convenience is what makes the supermarket the preferred method of shopping, even with free two day shipping as an option. Food and sanitary products are the kind of products you purchase when your sources have been depleted, so it is unlikely for shoppers to get them through online shopping.

Less Distractions

When shoppers go to the supermarket, phone usage drastically decreases. The reason for this is because shoppers need to focus on the different products being offered. Sales, deals, and clearances capture their attention rather than an Instagram or Facebook notification. So even with technology present, shoppers will be highly attentive to their surroundings. This is the perfect opportunity to expose your business with limited digital technology distracting your audience.

Seal the Deals

No amount of online shopping will ever get rid of the illustrious grocery store sale. Shoppers will likely want to visit the store in person for deals on products that might not be doing well for that specific store. This combined with coupon usage and an overall need to see products in person when buying at a discounted price solidifies the idea that supermarkets aren’t going out of style for a long time.

Consequently, this means that Supermarket Advertising is here to stay and dominate. Technology is actually enhancing the supermarket advertising industry. Interactive products, user generated content, and social media can all be breakout factors of the newer, more customized form of advertisement that is always sought. Rest assured that the best way to reach your local target audience is still the supermarket. Want to reach your local audience? Check out our various supermarket advertising products to take your small to medium-sized business to the next level! Visit our page at inmarkmg.com or contact us now!

Source: https://inmarkmg.com/supermarkets/supermarket-advertising-is-the-digital-age-a-threat-2/

How Social Media Impacts Consumer Behavior

Why would a business owner look to social media for brand recognition? Isn’t it for you to post pictures for your friends and family to like or share? Well that is one aspect of social media. Just as easy as it is for you to gain followers and likes, it can be used for businesses to gain brand recognition.

Now, let’s assume you’ve gotten the brand recognition you were looking for, what happens next? Social media has now been directly tied with consumer behavior. Cool, right? Take a look at how it impacts your consumer’s behavior.

Charlotte’s Web

With Social media, communication between companies and consumers is no longer top down. In fact, communication is now being looked at more as a spiderweb. Everyone is connected. Not only are consumers and companies connected, but connections can also be company to company or even consumer to consumer.

So, when consumers are scouting out your product or service, they will likely go to other consumers to receive their opinion or experience they’ve had. While word of mouth has always been a factor in consumer behavior, social media has amplified it by connecting people from all areas. A good review can push a consumer to use your product or service, and a bad one can be detrimental.

Keep Your Consumers Posted

In addition to changing and improving the way companies and consumers communicate, social media also keeps consumers in the know about important information, new product releases or services, events, hours of operation, and more. If a consumer can get information through social media with one company versus another, they are more likely to use the first company because of convenience. Even if the first company offers products or services that have higher rates than their competitors, having consistent and strong online presence can persuade consumers.

Friendly Influence

Lastly, a big way social media can impact consumers is by turning their wants into their needs. According to numerous studies, around 75% of consumers who have seen a friend on social media share a product or link will visit the product’s page or website. Additionally, of those consumers, 53% of them will end up purchasing the product that they are visiting the page for.

What’s important to know about Social Media is that it can have several functions. Because of this, it is easy to become overwhelmed with all of the different things you can do with it. The best thing to do is set a goal in mind that focuses on one function. It is better to be committed to one thing rather than simply participating in multiple functions. If you want to impact sounder behavior the way we have described, consider stepping up your social media game. Don’t know where to start? Contact us at inMark Media and we can go from there!

Source: https://inmarkmg.com/uncategorized/social-media-and-consumer-behavior-2/

3 Tips For A Better Work Atmosphere

If you work the average 9 to 5 job, you spend most of your day at work than you do at home. This means the tone of your work environment not only frames how your work day is going to go, but also how your day in general will go.

Numerous studies have found that the work environment is the most important factor that contributes to overall employee satisfaction. Aside from employee satisfaction, work atmosphere can also affect job performance. Poor work atmosphere can not only slow down productivity, but it can increase unwillingness to work well with others, weaken work ethic, and increase the thought of resigning from the organization. However, in positive work atmospheres, not only does productivity increase, but people are more likely to make less mistakes. So what separates a good work environment from a bad one?

Team Unity

Positive work atmospheres will almost always have a strong sense of team unity. What does team unity look like? Examples of a team unity include but are not limited to participating in team-bonding activities willingly, celebrate each others’ birthdays or other big life events, etc. When you feel like you are not just working for yourself, but for other people that you care about, you’re more likely to want to perform better.

Effective Communication

There is a very important difference between communication and effective communication. Organizations that have effective communication are not only perceptive to whatever message is sent to them, but also take action based on whatever the received message is. After this, the receiver will then communicate with the message sender to continue the never-ending communication loop. Effective communicators also deliver messages with the applicable and appropriate tone needed. By ensuring messages are clear while also being delivered in a direct yet pleasant manner, teams are less likely to miscommunicate or resent each other.


There’s no greater catalyst of positivity than recognition. When supervisors or even peers take the time to reflect and note the accomplishments of one, it tells that person that their work is not unnoticed. In fact, it tells that person that they are being observed and acknowledged for putting extra effort into something. By receiving recognition, employees are more likely to want to continue their efforts to keep working hard. For those who do not receive recognition while others do, perhaps that individual will hold themselves accountable and work harder in order to meet the work ethic of others. Positivity, like negativity, is contagious, and recognition is a great way to spread it throughout your work atmosphere.

If you notice that your workspace is missing one or more of these components, don’t fret! All of these can be kickstarted by your efforts to improve your work atmosphere! By setting an example for others, you are already increasing your chances of improving your environment. Generally, people want to like the place they work in. You may be surprised on how much your fellow peers will appreciate you taking initiative!

Source: https://inmarkmg.com/culture/the-importance-of-work-atmosphere-2/

How to Let Go of Fear and Start Trusting the Process

A motivated, determined mindset at the beginning of an exciting new journey is typical. You’re about to change your life, what is there not to be excited about? But, with instant gratification so readily expected, many people fall off when it is not received. However, many of our goals are long term and therefore will require a long term effort.  Let go of your fears and start trusting the process.


Regardless of what your goal is, meditation will help you get rid of your anxieties, live in the moment, and put your trust in the process. The pains and fears you may experience throughout the process may seem detrimental, but that’s usually a conclusion of your mind. “The greater part of human pain is unnecessary. It is self-created as long as the unobserved mind runs your life”-Eckhart Tolle. Meditation will fix your perspective so those detrimental moments will appear a lot less harmful.

Ask for Help

You may be working on your own consciousness or goals, but that doesn’t mean you can’t talk to other people. If you’re struggling with your goals, whether professionally, personally, mentally or physically, you must reach out for help when you need it. It will help you through tough times that are confusing and overwhelming. Become the beginner. Let go of old habits early in the process.

Stop Doubting

Self doubt is the enemy to progress. It eats away at your goals and harms your progress. That’s obvious though. How do you fix it? Well, you can’t just switch it off. But, when you notice yourself doubting your progress, your patience, your path, stop yourself and think positively. If you practice this continuously, you’ll eventually create a habit of positive thinking.

Face Your Fears 

No, you don’t have to go on a haunted hayride or sit in front of a taunting clown. But you do have to put yourself out of your comfort zone. Don’t let your fears and anxieties of what people will think, what will happen, or what your parents are going to say stop you from reaching for what you want. Most of those made up situations are just that—made up. If you teach yourself to push past those anxieties, regardless of their presence, you’ll experience greater progress.

The Unknown is Your Friend 

This is the best part. The process is an undefined path—you really don’t know where it’ll take you. You may have an idea of where you want it to go (maybe you’re trying to lose 10 pounds or tone up your physique.) But, the little victories along the way may change your goal completely. Maybe you lost 5 pounds of fat, but now you want to add some muscle mass, so you gain back that 5 pounds. If you asked the you at the beginning of the process, regaining weight would’ve mortified you. But, you trusted the process, fell in love with the unknown, and are continuing to trust the process again. It’s a never ending cycle of progress.

You Are In Control 

Fear happens. We are human. The emotions that arise naturally are a product of our chemical brain makeup. But, what can change is how we react to those emotions. When you get fearful of where something is heading, remember that those anxieties are just a fabrication of your thoughts. Instead, think about what you can be thankful for presently, and those fearful thoughts will subside.


Obviously we all need a plan. A process wouldn’t even begin if there was no plan to make the process happen. But, when we’re faced with situations you didn’t think would happen, you need to make sure that you react in a proper way. Let’s take working out for example. You have this great plan to get into shape. Maybe you go to the gym 5 days a week, eat healthy, and see adequate results. But, you begin to feel a pain in your hamstring. You either ignore the pain and stick to your plan (and most likely hurt yourself worse) or understand that the process requires flexibility and let your leg heal. That doesn’t mean your plan needs to go completely out the window, it just need a little detour.

If you follow these steps, you’ll be on a path to a rather successful outcome. But, remember, there is no instant gratification here. This is going to be a habit-forming and life-changing experience you won’t want to rush.

Source: https://inmarkmg.com/culture/how-to-let-go-of-fear-and-start-trusting-the-process-2/