Guaranteed Exposure
People are always coming to the local grocery store or supermarket for consumer products. As they move from isle to isle, a strategically placed advert is likely to catch their eye and draw them to find out more information.
After all, an advert is effective when prospects see it and understand what it means to them. Placing an advert right where people come to shop on a daily or weekly basis, is more effective than when they view the same media in their homes.
Targets the Local Community
A supermarket within a neighborhood is likely to have its frequent shoppers. Unlike a mass advertising that may fall on non-interested parties, supermarket advertising targets the local clientele. The strategy makes it more effective because it addresses them with relevant content using a tone and language they can relate with.
Relentless advertising without sales to show is the result of showcasing your marketing content to the wrong audience. Targeted advertising works better than a generalized marketing strategy because you have a tailored message.
Ad Will Be Seen Repeatedly
Buyers are highly likely to buy your product after seeing it several times continuously. Psychology links this to the art of persuasion. When a shopper views the content one time, they may not think much about it. But, if the same content appears several times, they’ll give it a thought with the aim of making a purchase.
There are several supermarket strategies to display an ad. Shoppers are always alert of their surroundings, and that means they’ll notice intentionally placed advertisements throughout the store.
Source: https://inmarkmg.com/supermarkets/the-benefits-of-supermarket-advertising/
InMark Media 