Consistent and Compelling Branding
Some brands come to mind effortlessly when you mention a product or a serviced. These top of the mind brands employed the same strategy to get to that level. If you want your product or service to be at the top of the mind awareness when a problem comes up, then you have to follow the same procedure as the established brands.
At a glance, your brand should communicate what you are, your values and your vision. A compelling branding requires thorough research not only from within your company but from consumers as well.
Targeting & Retargeting
In the world of marketing, there are impulse buyers and thoughtful and loyal customers. The latter requires a lot of coaxing before they can consider purchasing a brand. A one-time advertisement is not enough to convince the client to buy your products or services.
Research shows that most buyers have seen a form of advertisement about a product at least 20 times before making a purchase. An ad must follow through targeting and retargeting for proper brand awareness. The clients who didn’t buy the first time get persuasion in the following retargeting processes.
Constant Connections with Customers
Life is already hard and stressful enough, your duty to the client is to eliminate some of that emotional baggage. Connecting with clients makes them feel valued, creates brand loyalty and increases trust.
Further, buyers are always looking for products that make them feel better emotionally. A robotic presence on your social pages or websites will cause you to lose your clients fast. Having an emotional and human touch with the clients while seeking feedback on product and service improvement, is the first step to making long-lasting connections.
Source: https://inmarkmg.com/advertising/top-of-mind-awareness/
InMark Media 